The Taco Bell Tradition
Over A Decade of Tradition | 2025 Update
Taco Bell has been a staple of my life long before the tradition began - but the tradition of celebrating victories started in 2013 after I won my first-ever feature event at the Inaugural Turkey Bash at Anderson Speedway. To celebrate, my dad and I made the inevitable trip to Taco Bell.
I was still in my firesuit and proudly holding my trophy when we arrived—and of course, we had to snap a photo. I shared that moment on social media with the caption, “Life complete,” because standing there with my trophy at Taco Bell felt like the pinnacle of victory.
Fast forward over a decade, and that celebration trip to Taco Bell has become a ritual after every feature win... and sometimes banquets... getting engaged to my (now, wife), or anything else we can think of to celebrate. It’s a moment I look forward to after each victory in life, and it’s not just my tradition anymore—some of my competitors even make it a point to stop by Taco Bell for a photo, too, especially if they beat me... (We try not to let that happen too often).
What started as a personal celebration has turned into a unique tradition that resonates with race fans, drivers, and Taco Bell lovers alike (I would presume that covers most everyone, right?). It’s a symbol of hard work, passion, and the love of Taco Bell.
When I won my first race in 2013, I used the caption "Life = Complete". It's funny looking back now how it was really the start... from mini cup racing, to dwarf cars, to opportunities in NASCAR's ARCA Menards Series, and even getting to know the woman who would eventually become my wife… who knew that Taco Bell would be at the heart of it all?
I'd love the opportunity to bring this tradition to life in a bigger way with Taco Bell, not only celebrating victories, but also community. We're destined to make it happen some day!
Over A Decade of Tradition | 2025 Update
Taco Bell has been a staple of my life long before the tradition began - but the tradition of celebrating victories started in 2013 after I won my first-ever feature event at the Inaugural Turkey Bash at Anderson Speedway. To celebrate, my dad and I made the inevitable trip to Taco Bell.
I was still in my firesuit and proudly holding my trophy when we arrived—and of course, we had to snap a photo. I shared that moment on social media with the caption, “Life complete,” because standing there with my trophy at Taco Bell felt like the pinnacle of victory.
Fast forward over a decade, and that celebration trip to Taco Bell has become a ritual after every feature win... and sometimes banquets... getting engaged to my (now, wife), or anything else we can think of to celebrate. It’s a moment I look forward to after each victory in life, and it’s not just my tradition anymore—some of my competitors even make it a point to stop by Taco Bell for a photo, too, especially if they beat me... (We try not to let that happen too often).
What started as a personal celebration has turned into a unique tradition that resonates with race fans, drivers, and Taco Bell lovers alike (I would presume that covers most everyone, right?). It’s a symbol of hard work, passion, and the love of Taco Bell.
When I won my first race in 2013, I used the caption "Life = Complete". It's funny looking back now how it was really the start... from mini cup racing, to dwarf cars, to opportunities in NASCAR's ARCA Menards Series, and even getting to know the woman who would eventually become my wife… who knew that Taco Bell would be at the heart of it all?
I'd love the opportunity to bring this tradition to life in a bigger way with Taco Bell, not only celebrating victories, but also community. We're destined to make it happen some day!
Just a few examples...
Note: This is not a paid endorsement.
